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Square Enix Talks of In-Game Advertising and Patches
07.12.2006

EDWIN S. LEE
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Square Enix

At a gathering of third-party executives last week, Square Enix president Yoichi Wada talked about business opportunities straight out of PC game development in the advent of consoles hosting online play. Wada described three advantages:

  • Trial Chapters: Wada explained that this option will allow gamers to download the first 'chapter' of a game as a trial and then choose to pay for later installments.
  • In-Game Advertising: Even if a game does not revolve around its online component, Wada remarked how ads can be placed in-game.
  • Software Updates: Finally, like patches present in today's online gaming, Wada observed how developers can cut back on time spent on debugging and patch a game later.
  • There was no mention of what future projects these features would be employed in. RPGamer will keep you informed of other business developments as they come along.



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