Approximately 2.6 million copies of Final
Fantasy IX were shipped over the game's opening weekend, according to a
recent announcement by Square. In response to the massive demand, Square also
announced plans to ship an additional 200,000 copies during the next
The announcement fueled a run on Square stock, significantly raising its
value over the course of trading on Monday. Square plans to up their sales
projections to 3+ million units in Japan this year, which should further drive
sky-rocketing stock prices.
Things are looking good for Square. While the development costs for Final
Fantasy IX were roughly 4 billion Yen ($38 million), the game
is consuming only one-third of the advertising expenditure that was spent on the
previous title in the series. So far, FFIX
has generated over 20.2 billion Yen in sales. With Final Fantasy IX
anticipated for a November release in North America, things are only looking up.